To ensure an optimal experience for our guests, we may also request information about your room preferences, the names of those traveling with you, leisure interests, and any additional information needed to fulfill special requests or other specific needs.
Our web sites do not intentionally solicit or collect personal information about children under the age of 13. If you are under 13 and would like to use our web site, please ask a parent or guardian for assistance.
Web Server Logs
In the process of administering this site, we maintain and track usage through Web server logs. Web server logs provide information such as what types of browsers are accessing our site, what pages receive high traffic, and the times of day our servers experience significant load. We use this information to improve the content and navigation features of our site. Anonymized or aggregated forms of this data may be used to identify future features and functions to develop for the site and to provide better customer service.
Cookies
There are various technologies, including one called "cookies," which can be used to provide tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. Some of our web pages use cookies or other technologies so that we can better serve you when you return to our site. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. For more information, please refer to user information provided with your Web browser.
Web Beacons
Some of our Web pages and HTML-formatted e-mail use Web beacons in conjunction with cookies to compile aggregate statistics about web site usage. A Web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page view and a description of the page where the Web beacon is placed. You may render some Web beacons unusable by rejecting their associated cookies.
Personalized URL Links and Personalized Message Content
Occasionally, we may create a unique web URL link for certain visitors. If you visit one of these sites, you may find forms that are already filled out with your name, or other types of information you have previously indicated an interest in, based on information you have given us before.
We may also personalize the content of newsletters, e-mail offers or invitations based on topics in which you have previously indicated an interest. We collect information about how you consume this type of personalized information in order to help us provide you with other information that is better tailored to your interests.
If you choose to visit one of these personalized web URL links, you are agreeing to allow us to collect information about your visits and also to associate that information with other information about you and your relationship with us. If you do not wish your information to be used in this way, do not accept the invitation to visit these sites.
If you decided that you want to fine-tune the information that The Umstead is providing to you, we invite you to update your Umstead Profile by contacting guestservices@TheUmstead.com.
How we use it
We will use the information you provide in the following ways:
